Case Study: Princess Margaret Cancer Foundation- Combating Cancer One Contribution at a Time
The Ask: To reflect on a website overhaul, CMS design, and content strategy project designed to elevate and amplify the Princess Margaret Cancer Foundation’s donor and funder stewardship.
The Process:
Understanding the work: As I supported on content strategy on this project, I was closer to our work than with other case studies. However, I still followed my process of meeting with the primary discipline contributors one at a time to become familiar with the intricacies of their work on this project, as well as the overall benefit it offered the end product.
Building the story: Solid stories are the bedrock of non-profit fundraising, and I set out to illustrate this foundational aspect of our final product through the telling of how we got from start to finish.
Preparing for Publication: With a draft in hand, I sent a dynamic Google document to these same discipline contributors, inviting feedback and incorporated all necessary changes before emerging with the final case study for publication.
The Result: The story of this case study continues to resonate with our clients and fosters Apply Digital’s continued engagement within the health care and non-profit communities.
Take a look here.