Content Strategy & Copywriting: AGI
AGI is a global food production products and solutions company.
With more than 37 sub-brands spread across multiple locations, languages, and target markets, AGI found itself with a website that was outdated, difficult to navigate, and subject to disorganization and content sprawl.
While at Apply Digital, I worked with a senior content strategy alongside an integrated team of UX/UI designers, developers, and client partners to perform a site audit, define and execute recommendations, eliminate unnecessary content, and rewrite content in a web-friendly format.
Samples: