Website Copy & Strategy: The Lab @ Apply Digital

• The Ask: Develop a content strategy, narrative flow, and copy for Apply Digital’s innovation incubator, and then bring it all to life. 

• The Process: Working closely with The Lab stakeholders, I distilled out the benefits of this group’s offerings for Apply Digital’s clients, and used this to shape a narrative that was concise, easily understood, and optimized for UX. Additionally, I worked with a motion designer to write and produce the video you see above, and as the initial experience introduction at the top of the page.

• The Result: The Lab continues to inspire confidence in clients looking to expand their digital experiences, and results in longer engagements with clients and partner organizations.  

Check it out here