Case Study: Tishman Speyer- Elevating the Tenant Experience
The Ask: To highlight the work of our back-end, front-end, UX, and design teams on this app, as well as our team’s ability to make a quick pivot in the wake of the COVID-19 pandemic.
The Process:
Understanding the work: This was the first case study I prepared for Apply Digital, and I knew that in order to do justice to the product’s story, I first needed a foundational knowledge of the disciplines themselves. So, before starting my work, I met with each discipline’s lead to develop some insight into that team’s primary responsibilities and motivations. Afterward, I had conversations with each of the discipline contributors on this project, investigating their work and the benefits it brought to the end product.
Building the story: With a thorough understanding of each discipline’s role on this project, I went away and shaped a tech heavy project into layman’s terms designed to resonate with an audience of CEOs, CMOs, and CTOs.
Preparing for Publication: This assignment was also my opportunity to develop a framework for case study reviews, ensuring input and feedback from each discipline, and a record of final sign-off.
The Result: This case study supported Apply Digital’s future successful bids in the real estate sector.
See the case study in action here.