Case Study: Coca-Cola: Expanding Coca-Cola’s Bubble
The Ask: To respond to a Business Development ask by assigning and supervising an intermediate writer on this quick-turnaround project delivered under an accelerated deadline.
The Process:
Understanding the work: I ensured that the intermediate writer understood both the assignment and the need to tailor it for a few select upcoming business development pitches.
Building the story: I took all of this away, defined a cohesive narrative, and presented it as a unified storyline celebrating our work's client and user benefits. At her request, I listened in on her calls with each discipline contributor, coming up with a few concluding questions to help round out all angles.
Preparing for Publication: I provided sign-off on the case study’s outline, supervised the circulation of a draft for feedback, and approved the final version prior to publication.
The Result: This popular case study continues to represent the benefits of a recent merger while supporting ongoing business development efforts.
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