ChatBot: Fin Teaches Blockchain
The Ask: To create a character-driven interactive ChatBot designed to teach business professionals about blockchain technology while also promoting the Next Decentrum brand.
The Process:
Creative ideation and research: I met with a narrative ChatBot developer at Lopif, dove into 10 hours of recorded educational content on blockchain, and reviewed the 2019 ChatBot landscape with a close eye on leaders such as Replika and Siri. From here, I developed a persona and character for the newest, bluest ChatBot teacher in town- FIN.
Implementing the plan: Crafting user-directed character-based interactions requires considering all of the UX conversation flow patterns. Beginning with an intro statement, I developed content for each branch the conversation might take, as well as ‘free card’ responses to inputs that were off-topic, just to make the whole experience more fun — and human.
Execution: Once the content was cleared by the Next Decentrum team, I worked hand in hand with Lopif to incorporate all conversational flows into a Messanger interface. I topped it off with a scattering of GIFs and custom graphics in order to let FIN stand out as the one-of-a-kind Bot that he is.
Product Release: Strategically choose hashtags and optimum posting times for Facebook based on best practices designed for maximum exposure in order to introduce FIN to the world.
The Result: FIN enjoyed meeting C-suite and management professionals, international tech conference attendees, and students before retiring in 2020.