Hello and welcome!

I’m Liz Goode, a Content Strategist, Senior Copywriter, and Founder of Creative Synthesis, an agency for brands in transition.

Nice to meet you. Feel free to stay awhile. I’ll put a fresh pot of coffee on.

What We Can Do Together

Whether you’re a B2C or B2B business, an emerging tech start-up, or a global company on the rise, I’m here to help you find the right strategy and brand stories to amplify your voice, meet new audiences, and make good relationships even better.

This includes:

  • Brand development, copy and Tone of Voice guidelines, audience strategy, and messaging pillars

  • Content strategy and SEO for brands, campaigns and digital experiences

  • Copywriting and content marketing

  • Video development, creative production, script writing, and interviewing

  • Creative direction, editorial direction, and team leadership

  • + quite a lot more…

Currently booking for January 2025 onward...

Meet Liz 

During my 10 years as a copywriter and content strategist, I’ve been lucky enough to work with growing tech companies, international advertising agencies, national corporations, and non-profits of all sizes.

These exceptional experiences have all been driven by one fundamental motivation: the pursuit of the most impactful stories inside of any brand or campaign.

Great stories have the power to educate, excite, and unite us through common threads. They provide answers to shared questions, solutions to universal problems, and ultimately help us move forward together.

That’s why I delight in finding the right stories to help companies and organizations deliver the best possible answers and solutions for their customers and users. (And it doesn’t hurt that we have a lot of fun along the way!)

Testimonials

  • I had the pleasure of working alongside Liz for three and a half years at Apply Digital. Together, we built a marketing practice for the company from a team of just the two of us in Vancouver into a thriving unit of more than 15 spread across three international office locations. From garnering support from internal stakeholders to strategizing and executing campaigns that propelled Apply Digital as a leader in critical markets, I am proud of what we accomplished together. While at Apply Digital, I watched Liz grow into an excellent manager and mentor for a growing team of junior, intermediate, and senior writers. She acted as senior copywriter and lead editor on all content produced by our in-house team and provided creative direction. She also contributed her strong content strategy, lead writer, brand development and copywriting skills to various cross-sector projects on the client side.

    Vaibhav Lohia, Head of Marketing @ Apply Digital

  • Liz has a deep understanding of digital marketing and was able to develop copy that not only drove engagement but also helped to increase conversions and drive sales. She was able to create a consistent and cohesive brand voice across several digital channels, from social media to email marketing to video scripts. What impressed me most about Liz was her ability to collaborate effectively with our team. Always willing to take feedback and incorporate it into their work, ensuring that our brand messaging was always on point. Overall, I would highly recommend her to anyone seeking a skilled and talented senior writer and content strategist, who can help take your brand to the next level. I have no doubt that Liz will continue to deliver outstanding results and make a significant impact in the industry.

    Maurico Pomella, Head of Design @ Apply Digital

  • I have had the privilege to work with Liz over the last 2+ years at Apply Digital on a wide range of projects we build together. From bringing people’s voices forward within the company, thought leadership content, and explaining a complex concept, Liz is a wizard with words. She is especially great with a narrative that not only tells a story but is also very inclusive in her writing. I have had great experiences working on scripting, producing videos, and campaigns with her. Liz brings a positive attitude with thoughtful suggestions to the table. A unique perspective that I appreciate in our creative brainstorming. Liz is a people person, really good at bringing groups together and facilitating workshops or stakeholder expectations in a very integrated way that everyone feels heard and yet keeping the creative process at the center of our work. Appreciate her support & work over the years.

    Shafakat Reshamvala, Senior Motion Designer @ Apply Digital

  • Liz is amazing! She helped me with my municipal election campaign in October 2021 in Medicine Hat Alberta. There were 8 council seats available. By the time the election rolled around there were 32 candidates, some of them with great name recognition. Before the campaign I was known to very few people other than my family and friends. By the end of the campaign I was being recognized in the street. I came in 14th which was very respectable considering at the last minute a former crown prosecutor and a former police chief joined the race (they ended up placing first and second). I finished ahead of candidates who had done door knocking, did a bunch of meet and greets and spent a LOT more money than I did. Liz taught me a lot. Not only do I still have all the followers I did during the election but I have even increased them by 50%. I was recruited by a local online news service and now have a paid position writing.

    Kelly Allard, Web Journalist

  • Liz is such a bright, kind, positive, radiant person to work with and let me start off with anyone would be lucky to work alongside her. Liz's writing style is brilliant and creative. She really as you say "She has a way with words"! At Apply Liz was there leading any creative work we had to put out there for our marketing, peoples blogs, articles, client work - you did it all and you are a master of it all. Your creative view really stands out and makes a huge impact for a team. Thank you Liz for everything you do we could not of done what we did without you!

    Evangeline Rotondi, Head of People & Happiness @ Lazer Technologies

  • Liz is a truly creative talent with a tremendous flair for invention. In her two year tenure at Emergence, she has taken on a great deal of responsibility and fully owned the projects she has worked on. I recommend her highly as a copywriter and look forward to watching her career take shape.

    Raj Pannu, Founder & CEO @ Emergence Creative

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